Last week Jeff Jarvis of BuzzMachine (writer, professor, blogger and media guru) launched his new book: What Would Google Do?

Publisher Harper Collins describes it as such:

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book’s central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

Jeff’s been working on this book for a while and he presented some of his thinking, and relevant case studies at last fall’s Web 2.0 Expo New York. Co-presented with BusinessWeek, take a look at the pearls of wisdom Jeff shared with our attendees in his session: What Would Google Do? How Media Must Revolutionize Their Thinking.

And if you’re in NY tomorrow for 2009′s inaugural NY Tech Meetup then you’ll get a special treat as Jeff will present a book talk. The rest of NYTM will focus on the theme: “Mobile Meets Social” and there is a great line up of East Coast companies that will demo for your favor:

Peek (the award winning email device for everyone)
Xtify (the API for location-based apps)
OMICU (OMG you’ll love this)
Mobile Commons (the SMS back-end for some of the world’s most important campaigns)
Coovents (where’s the cheap beer?)
Flixwagon (are you live-casting this?)
&
viaPlace (the platform for marking things around you)

Web 2.0 Expo conference chairs Jen Pahlka and Brady Forrest will also be attending the meetup, so stop by, say hello and let them know your thoughts.

Have fun NY. Miss you & wish I could be there!

~ Janetti