Q. How do you think the financial crisis will affect the Web 2.0 business itself?

A. Web 2.0 is the Recession Diet.

That was just one of the many questions that was asked during the Tim O’Reilly and Web 2.0 Expo conference chair roundtable that was held at Web 2.0 Expo Europe last October in Berlin. This intimate and exclusive session was the culmination of an intense blogger relations program dubbed Blogging Web 2.0 Expo Europe.

It began as an invite-only Q&A to 25 of our strongest blog partners but with all the live-tweeting and live-blogging about it we ended up with about 50 total visitors in our community lounge – listening to Tim, Jen and Brady share insights, answer question and in general chat, in an intimate and casual setting.

We viewed the session as a huge success and everyone involved had a lot of fun participating (which is the most important thing, right?).

It’s a bit late in coming, but the winter hibernation is slowly subsiding… so here is the promised recap of the really amazing content that came from this event. Thank you everyone who participated. We really appreciated your collaboration, enthusiasm, and attendance. It was truly all about community!

The BerlinBlase crew did a phenomenal job capturing the event through their live tweets and some video. They consolidated everything into a single page for your viewing pleasure. Check out the links!

The video above was filmed by Andrea Vascellari, our top Italian blogger. More Andrea videos and stories linked here:

• Web 2.0 is not dead
• Brady Forrest – 2.0 in US and Europe
• Relationship Between Books and Web 2.0
• Online & Offline Relationships
• Community Management
• Tim O’Reilly on Politics & IT
• Tim O’Reilly on Poor Quality Startups
• Data Portability
• Tim O’Reilly – Privacy

And more intelligent ruminations and insights as a result of the discussion at the roundtable ~

• UK social media consultant Lloyd Davis on The Importance of People and Real Things
• Enterprise 2.0 consultant Martin ‘frogpond’ Koser writes his recap and shares his live tweets
• Adam Tinworth: Blogger Round Table with Tim O’Reilly & Why Web 2.0 Matters to Enterprise
• Christian Heller: Web 2.0 Expo Europe ’08 #12: Tim Visionär (German)

A full audio-recording of the roundtable can be downloaded here

Images courtesy of Stephanie Booth

Thursday, Oct 9th at 7 p.m.
Dachkammer
Simon-Dach-Str. 39
10245 Berlin
030 2961673

Hosts:

Matt Mullenweg, Founder, WordPress / Automattic

Janetti Chon, Community Manager, Web 2.0 Expo

Thank you Yamile Yemoonyah for organizing this

Bloggers unite!

Web 2.0 Expo Europe is approaching and we are truly excited to tap into our European community!

Reposted from Suw Charman, Web 2.0 Expo Europe’s ‘Community’ Keynote speaker and prominent UK blogger.

Alongside Stephanie Booth and Nicole Simon, Im organising the Web 2.0 Expo Europe blogger outreach programme which weve snappily titled Blogging Web 2.0 Expo Europe. The idea is to gather together a community of enthusiastic bloggers who are interested in writing about the event and spurring their readers/colleagues/friends to sign up. In return, theyll get a complimentary pass to the conference worth, well frankly, lots of dosh!

You probably already know about Web 2.0 Expo. Its aimed at web designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. It takes place in Berlin, on 21 – 23 October 2008, and keynote speakers include John Lilly (Mozilla), Martin Varsavsky (FON), and Tariq Krim (NetVibes).

The way the blogging programme will work is that well ask participants to do these few things between now and 6th October:

• publish at least 4 Web 2.0 Expo-related blog posts, podcast episodes or videocasts, e.g. announcement of the event, speaker information, speaker interviews, or any other event-related stuff
• encourage readers, friends, and/or community to register for the event
• display the Web 2.0 Expo logo on their blog, with a link to the registration page, until the day of the conference

We think thats pretty easy, but to help you along, well provide participating bloggers with:

• event badges
• a discount code to share with readers, colleagues and friends
• access to information about the event suitable for re-blogging, such as announcements and speaker information/interviews (when possible)

In return, bloggers will get a full conference pass to either use themselves or give away to readers.

But thats not all The five bloggers who have done the best job of promoting the conference, measured both by effort and referrals, will be upgraded to a Premier Blogger Pass with full conference access, e.g. to the press room, to speakers for live interviews and other goodies we are in the process of putting together. We will announce the winners of the Premier Blogger Passes and confirm Complementary Passes on 7th October.

But wait! Even thats not all! As participants discount code will be unique to them, well be able to tell how many people theyve referred to us, and there will be something special for the person who has referred the most attendees, counted right up until the moment registration closes.

What type of bloggers are we looking for? We want to spread our net wide, so we will welcome blogs, whether monolingual or bilingual, in any of the major European languages. (Indeed, well be trying to ensure there arent too many English-only writers!) Size doesnt matter – whether youre the biggest Czech tech blogger there is or have a small but enthusiastic audience who you think will be just chomping at the bit to get hold of a discount, get in touch. Were after passion, enthusiasm, and persuasiveness: Its your ability to persuade people to sign up that counts!

Weve a limited number of places on the programme, so act now, and well let you know as soon as we can whether youve secured a spot.

Were aiming to kick things off properly next Tuesday 9th September, so please do email me right away if youre interested.

One thing to note is that not only might things change as the programme develops, but they may change in direct response to your feedback. Wed like to know what you think about this outreach programme, so do leave a comment and give us your thoughts.

~ ~ ~

To read the French translation of this program – check out Stephanie’s blog