Web 2.0 Expo Europe is approaching and we are truly excited to tap into our European community!

Reposted from Suw Charman, Web 2.0 Expo Europe’s ‘Community’ Keynote speaker and prominent UK blogger.

Alongside Stephanie Booth and Nicole Simon, Im organising the Web 2.0 Expo Europe blogger outreach programme which weve snappily titled Blogging Web 2.0 Expo Europe. The idea is to gather together a community of enthusiastic bloggers who are interested in writing about the event and spurring their readers/colleagues/friends to sign up. In return, theyll get a complimentary pass to the conference worth, well frankly, lots of dosh!

You probably already know about Web 2.0 Expo. Its aimed at web designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. It takes place in Berlin, on 21 - 23 October 2008, and keynote speakers include John Lilly (Mozilla), Martin Varsavsky (FON), and Tariq Krim (NetVibes).

The way the blogging programme will work is that well ask participants to do these few things between now and 6th October:

• publish at least 4 Web 2.0 Expo-related blog posts, podcast episodes or videocasts, e.g. announcement of the event, speaker information, speaker interviews, or any other event-related stuff
• encourage readers, friends, and/or community to register for the event
• display the Web 2.0 Expo logo on their blog, with a link to the registration page, until the day of the conference

We think thats pretty easy, but to help you along, well provide participating bloggers with:

• event badges
• a discount code to share with readers, colleagues and friends
• access to information about the event suitable for re-blogging, such as announcements and speaker information/interviews (when possible)

In return, bloggers will get a full conference pass to either use themselves or give away to readers.

But thats not all The five bloggers who have done the best job of promoting the conference, measured both by effort and referrals, will be upgraded to a Premier Blogger Pass with full conference access, e.g. to the press room, to speakers for live interviews and other goodies we are in the process of putting together. We will announce the winners of the Premier Blogger Passes and confirm Complementary Passes on 7th October.

But wait! Even thats not all! As participants discount code will be unique to them, well be able to tell how many people theyve referred to us, and there will be something special for the person who has referred the most attendees, counted right up until the moment registration closes.

What type of bloggers are we looking for? We want to spread our net wide, so we will welcome blogs, whether monolingual or bilingual, in any of the major European languages. (Indeed, well be trying to ensure there arent too many English-only writers!) Size doesnt matter - whether youre the biggest Czech tech blogger there is or have a small but enthusiastic audience who you think will be just chomping at the bit to get hold of a discount, get in touch. Were after passion, enthusiasm, and persuasiveness: Its your ability to persuade people to sign up that counts!

Weve a limited number of places on the programme, so act now, and well let you know as soon as we can whether youve secured a spot.

Were aiming to kick things off properly next Tuesday 9th September, so please do email me right away if youre interested.

One thing to note is that not only might things change as the programme develops, but they may change in direct response to your feedback. Wed like to know what you think about this outreach programme, so do leave a comment and give us your thoughts.

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To read the French translation of this program - check out Stephanie’s blog