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Archive for the 'Social Media' Category

Mar 8th, 2010 | Kaitlin Pike

Watch it Now: Free Webcast on Social Media for Event Exhibitors

Kaitlin Pike

Back in late February Web 2.0 Expo Co-Chair Sarah Milstein and I held a virtual training session on how event exhibitors could increase lead generation at events by using social media.

We had a great time putting this on, and would like to share the video of the webcast with you. Check it out now.

We also invite you to look through the slides we put together.

If you have any questions for either Sarah or me, drop us a line @SarahM, @w2e, or @kcpike.

~~

Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e or @kcpike.

Sep 17th, 2009 | Kaitlin Pike

How the Expo Helps Recession-Proof Your Web 2.0 Job

Kaitlin Pike

A recession is a great time for us to learn new tricks. If you’re looking to increase your value to your company (or as a freelancer or entrepreneur), you need to get in touch with the right teachers and take the right courses. Whether you are a developer, designer, or social media strategist, you can find both gurus and focused sessions at the Expo covering everything you need to learn to increase your potential.

Better yet, we’ve organized a quick list of 7 essential sessions for each of these three specialties to help guide you on your journey.

If these lists don’t suit your fancy (or don’t necessarily apply to your career), message us on Twitter @W2E to ask for help in deciding which sessions to attend. If you’re getting the free Expo Hall Only pass (discount code: webny09snex), we can help point you to all the great free events at Web 2.0 Expo, including our popular unconference, Web2Open. You’re also encouraged to send us your own personalized Web 2.0 Expo schedule to help others decide what to attend. Either post your list in the comments, on our Facebook Fan Page, or just Tweet it to us. Check out the conference schedule to put yours together.

See you in New York!

Developers’ Essential 7 Sessions for Upping Your Game

1) Mobile App Stores: The Developers’ Perspectives

2) The Software Systems That Scale Twitter

3) Best and Worst Practices Building Rich Internet Applications (RIAs) from Adobe and Microsoft

4) HTML5: Open Web Graphics, Animation and Video with SVG

5) Best Practices for Building Cross-Browser Addons

6) Improving Front-End Performance in Mature Web Apps

7) Latency Trumps All

For You Designers: 7 Sessions to a Better Look, Feel, and UX

1) CSS3 for Working Web Designers

2) Good Design Faster

3) Thinking Visually

4) Bootstrap Usability: Enhancing Your Product on a Shoestring Budget

5) Designing the Experience Curve

6) The Human Interface (or: Products are People, Too!)

7) Sketchboards & Prototyping—Methods for Rapid Design

7 Sessions to Improve Your Social Media Strategy

1) Business and Community in the Facebook Era: Preparing for a New Kind of Customer Relationship

2) Let’s Get Engaged! The New Customer Relationship Landscape

3) Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand Evangelists

4) They Shall Know Us By Our Dialtone

5) Social Media Protocols: What You Need to Know BEFORE Your Team Starts Posting, Tweeting and Commenting

6) Effective Twitter for Business

7) Sparking a Crush: Attracting and Retaining New Users

~ ~ ~

Kaitlin Pike is the new Community Manager for Web 2.0 Expo. She can be reached @W2E

Jun 21st, 2009 | Janetti Chon

Women2, in conversation: Gray Area Foundation

Janetti Chon

Gray Area Foundation for the the Arts

GAFFTA founder and executive director Josette Melchor shares stories -

Since 2005, she has been working towards opening three art spaces in the Tenderloin neighborhood of San Francisco. She speaks about the importance of arts education, choosing a location, and what her organization teaches artists about digital marketing.

Community Partner Women 2.0:

An organization committed to increasing the number of women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company. Join our mailing list at http://www.women2.org/

Mar 2nd, 2009 | Janetti Chon

Buyer Be Heard! Social Media Buyers Guide on Blog Talk Radio (Wed, 3/4)

Janetti Chon

Reposted from Chris Heuer, Social Media Buyers Guide speaker @w2e.

Social Media Club is hosting three podcasts next Wednesday, March 4, 2009 for the purpose of gathering supporting research for the Social Media Buyers Guide Project.

Join SMC Founder Chris Heuer and E-Storm CEO William Gaultier as we interview several leading social media technology vendors, services providers and organizational buyers. We will be talking about their lessons learned and the most important advice they have for other organizations evaluating and purchasing social media. Guests will also be asked to share the three most important questions they recommend asking any social media consultant, agency, vendor or solutions provider before signing a contract.

Visit the show pages linked below to listen in on the web. If you have relevant experiences you would like to share or questions you would like answered, please feel free to join the call via the phone numbers below. We would also ask that you take some time to help us with the project, by completing the Social Media Buyers Guide Survey. Of course, we would be remiss if we didn’t ask for your help in spreading the word, by pointing your colleagues to this post.

The podcasts are on Wednesday, March 4 at the following times (PST):

Special guests are being confirmed so see Chris’ original post for speaker updates.

Project Background

The Social Media Buyers Guide is a project of Social Media Club, a nonprofit working to improve media literacy and the sharing of lessons learned amongst social media practitioners. The project was developed to help organizational buyers of social media services and technologies make better decisions. For more details, check out the blog post announcing the project, contribute your thoughts on the project wiki, and complete the survey. It is our desire to ultimately serve the individuals in large corporations, small businesses, nonprofits and government agencies who are tasked with being social media champions inside of their organizations.

Feb 23rd, 2009 | Janetti Chon

Facebook: go fan? go group??

Janetti Chon

For the last several months I’ve been head deep in the realm of social media. Searching, testing, trying and implementing various Web 2.0 tools to help me and my teams be better communicators with all of you.

All along the way I’ve been aided by the collective intelligence of fellow Web 2.0′ers who have helped me become smarter every day. So to give back some of that knowledge I’ll share where I can answers to some questions on actual usage that I get a lot.

Starting with:

Q. What’s the difference between a Facebook fan page or group page?

* the first column represents ‘fan pages’

Jan 13th, 2009 | Janetti Chon

Sessions for those interested in social media

Janetti Chon

I’ve been in my role as Web 2.0 Expo’s community manager for almost a year now. Three Expos and a Web 2.0 Summit under my belt, I can honestly say my interactions with this conference have taught me a great deal, making me way smarter today than when I started - heck, smarter than who I was yesterday.

When people asked me who I was, what I did, I responded by saying I was a community scout, curator, and brand evangelist.

My response today: I’m a curiosity-seeker.

Today, I’m doing what everyone else is doing - gathering insights, digesting trends, testing new tools, evaluating best practices, learning from people / companies / brands / products … in an attempt to make intelligent decisions about the direction of this industry, of our marketplace; growth and development.

I’m genuinely curious about all of these things and constantly seeking out the answers to my questions around social media.

We’re set to get our scheduler up soon, with additional sessions, workshops and speakers being announced in the upcoming weeks. But in the meantime I created a little cheat sheet for myself on the sessions that I thought could bring value to me (as a social media, dare I say… maven), and to my team.

Maybe you’ll find these sessions relevant to you too?

MARKETING & COMMUNITY
Beyond buzz: On Measuring a Conversation
Kate Niederhoffer
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, the presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.

Case Study: Setting Content Free at Ford Motor Company
Maggie Fox (Social Media Group), Scott Monty (Ford Motor Company)
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world’s largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free?

Micro-Interactions
David Armano (Critical Mass)
We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand, or service.

The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
Tara Hunt (BarCamp/Citizen Agency)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success the world of online communities.

Why Social Media Marketing Fails - and How To Fix It
Peter Kim (Dachis Corporation), Charlene Li (Altimeter Group), Jeremiah Owyang (Forrester Research)
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter.

WWCMD? What Would the Community Manager Do?
Micki Krimmel (Sugar Packet Inc.)
What makes an effective Community Manager? We will work together to create a list of best practices and then discuss what we might be able to learn from them. How can we apply the Community Manager’s approach to all aspects of running a business?

Effective Twitter for Communication & Product
Sarah Milstein (Self)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.

DESIGN
Pimp My Slide
Nancy Duarte (Duarte Design)
Spending time watching a presentations is not at the top of many “favorite things to do” lists. It’s not the problem of the application, it’s because until now, there’s been no best-practices in developing content and visuals in a world-class way.

Be a Mobile Design Hero: Transform your Web Design Knowledge into Mobile Design Skills
Kim Lenox (Adaptive Path), Rachel Hinman (Adaptive Path)
This workshop is for web designers interested in shifting their careers toward designing for mobile devices. Kim Lenox and Rachel Hinman of Adaptive Path, will describe what makes mobile different from the web and how to design for mobile context of use. Join Kim & Rachel for this workshop and learn how your current web design background can be leveraged to design compelling mobile products.

(OK, so it’s a 3-hour design workshop but I’m really into Mobile anything so I snuck it in.)

WEB MONITORING
Watching Websites: A report from the frontlines of web monitoring
Alistair Croll (Bitcurrent)
This session looks at what web operators need to monitor, from performance and uptime to analytics, usability, communities, and competitors. In an Internet filled with mashups, RIAs, and mobile devices, the task of watching websites is increasingly challenging. Fortunately, a variety of new technologies and approaches help us keep watch on our websites and our Internet presence.