Leading online real estate database Zillow.com has a thriving mobile strategy: People use its apps 6.5 million times each month “with more than 23 million visits to home detail pages; that’s 32,000 home views every hour or nearly 9 home views every single second,” says CEO Spencer Rascoff.
To hit these impressive numbers, Zillow has worked hard to re-imagine its business model for a mobile audience, for both consumers and advertisers.
Spencer will give a keynote (Redefining Zillow in a Mobile Era: When a dot com is No Longer a .com) this March at Web 2.0 Expo in which he’ll discuss how his company transformed.
We recently interviewed Spencer about Zillow’s success and how companies can develop their own location-based mobile technology strategies. Read on for the full interview:
Kaitlin: Your talk focuses in part on the impact of location-based mobile technologies has had on your company. Can you give me an overview of what changed and why you felt this was necessary?
Spencer: We live in a mobile society. People expect tools that can interact with their digital lives and that respond in fundamentally new ways.
We see real estate as a perfect location-based application for mobile – people want this information as they are walking and driving around neighborhoods. We saw this immediately in our mobile usage the first day we launched our first mobile app on iPhone two years ago. Continue Reading »