Archive for the 'Happenings' Category

Hi Web 2.0-ers. I hope you’ve had a nice summer. Today marks the start of September, which to me signifies the start of the fall conference season, and what a season it’ll be.

The teams at O’Reilly Media and TechWeb have been diligently programming and producing these past two months – preparing for the second Web 2.0 Expo New York this November – and launching Gov 2 Summit & Showcase in a few short weeks, held in Washington D.C.

Gov 2.0 Summit: The Platform for Change. Over the past fifteen years, the rise of the World Wide Web has resulted in remarkable new possibilities and business models reshaping our culture and our economy. Now the time has come to reshape government. Gov 2 is chaired by Tim O’Reilly and Richard O’Neil (The Highlands Group), alongside an intelligent program committee – read on to see the speaker lineup or schedule.

Web 2.0 Expo New York. The Power of Less. Constraints drive creativity, whether in business models, design paradigms, or platforms. The power of the small screen, the thin client, the streamlined interface. The power of small teams, or even going solo. The paradox of power: sometimes the best way to gain power is to give it away, which is why during these challenging times, we are learning that nothing builds brands like a nurtured community. The power of data: of data-centric business models, and the power of data to inform our decisions and to focus us on what matters. The power of less is the power of creative destruction. It’s the power to change the world. See how to participate here!

And in between the two we’ll manage to host our fifth Web 2 Summit this Oct 20-22, an event I’m particularly proud to announce as this year I have the pleasure of working with program chair John Battelle to help it come to life. He just published the speaker line up and festivities. Exciting stuff!

Headliners I’m particularly interested in hearing is U.S. Chief Technology Officer Aneesh Chopra - the man in charge of our $150 billion R&D budget; Steve Schneider – Program Director at WestEd who is establishing the first-ever standard for technology literacy across the U.S. (by 2012); Cynthia Warner – president of a biofuel company that just might have the answer to… well, energy – and Austan Goolsbee – Chief Economist for President Obama. He bantered well with Jon Stewart on the Daily Show, keen to see hear his opinions live on stage in front of a roomful of peers. Oh, and last but not least, eager to feed the little hungry geek that lives inside me with the info from Brady Forrest’s ‘Human Sensors Discussion’ – oh, that’ll be good.

In general, there are lots of things that impress me about a conference –

  • its intelligence
  • its ability to connect peoples, ideas, communities
  • its momentary existence (because no two conferences are ever alike)
  • its seamless execution (at least when event director Meghan Reilly is at the helm)
  • its energy

And I’m really looking forward to experiencing all of that at Summit this fall. Earlier in the year Tim [O’Reilly] and John established the theme #WebSquared – an extension of 2008’s Web Meets World philosophy – and the schedule we’ll be announcing this week is comprehensive and relevant to the issues we are facing as a society today.

From Tim & John -

In our first program, we asked why some companies survived the dotcom bust, while others had failed so miserably. We also studied a burgeoning group of startups and asked why they were growing so quickly. The answers helped us understand the rules of business on this new platform.

Chief among our insights was that “the network as platform” means far more than just offering old applications via the network (“software as a service”); it means building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on their contributions.

Today, we realize that these insights were not only directionally right, but are being applied in areas we only imagined in 2004. The smartphone revolution has moved the Web from our desks to our pockets. Collective intelligence applications are no longer being driven solely by humans typing on keyboards but, increasingly, by sensors. Our phones and cameras are being turned into eyes and ears for applications; motion and location sensors tell where we are, what we’re looking at, and how fast we’re moving. Data is being collected, presented, and acted upon in real time. The scale of participation has increased by orders of magnitude.

Today, the exponential growth of Web has made its technologies service as the backbone of our everyday lives. If you want to discover more on the topic – download the whitepaper, and share your opinion on the Web Squared.

So there you go. That’s the reason we’ve all been so quiet here… there is a lot going on and we want you to explore and enjoy these live events. But if you can’t be with us in person, as always, you can catch the keynotes and recorded content on the various channels. There is currently only archived content, 2009 videos will get posted to these channels within a week of the event.

Stay tuned for more conference information and community announcements. Once again, let the games begin!

~ ~ ~

Note: Janetti Chon is now Web 2 Summit’s Producer at Battellemedia, a partner of O’Reilly Media & TechWeb.

Gray Area Foundation for the the Arts

GAFFTA founder and executive director Josette Melchor shares stories -

Since 2005, she has been working towards opening three art spaces in the Tenderloin neighborhood of San Francisco. She speaks about the importance of arts education, choosing a location, and what her organization teaches artists about digital marketing.

Community Partner Women 2.0:

An organization committed to increasing the number of women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company. Join our mailing list at

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.

Join us for another Ignite NYC IV, hosted by Web 2.0 Expo conference co-chair, Brady Forrest of O’Reilly Radar.

For speaker details and updates join Ignite on Facebook or see the O’Reilly Ignite community site. This event is free; cash bar. RSVP here.

Evening Schedule: Doors open at 6:45pm for cocktail hour. 8pm Film Contest. 8:30pm Ignite presentations, ending with bar service.


Jennifer Pahlka

Lots of words come to mind to describe last week: affirming, social, interesting, fun, and helpful come to mind. I’m most struck by how positive the attendees were in general, even when things went wrong; I think that can be credited in part to the pleasure of being reminded that this market continues to grow and evolve in interesting and powerful ways despite the state of our economy. We needed reminding.

Words aside, we’ve had several requests for numbers. Those are reassuring as well. We had somewhere in the neighborhood of 8300 people through the doors at the event. (I will update this post later in the week when we get final confirmation of our attendance from our registration manager.) This number includes Expo Only attendees and exhibitors, and it does not include folks who registered but didn’t show up; we only count those who actually picked up a badge. That is down from about 10,000 attendees last year, but it appears that the folks who showed up this year were overall a more serious crowd; we seem to have lost those who lacked budgets or even viable business models.

So who was there? These numbers reflect our roster from two weeks out from the event, and the final numbers haven’t been crunched yet, but we asked attendees four questions when they registered, and here is how they answered.

What role(s) do you play? (attendees were asked to check all that apply)

BusinessStrategy 46.6%
Development 41.3%
Marketing 40.4%
Design/User Experience 34.6%
Product Management 26.9%
Web Operations 25.4%
Content 22%
IT 18.5%
Community Management 16.5%

Which of the following is closest to your job title?

President/CEO/Owner 24.7%
Staff 18.3%
Manager 18.3%
Director 14.3%
Vice President 6.3%
Student 4.7%
Other 7.3%

How long has your current company been in business?

10+ years 38.2%
2-5 years 20.9%
6-10 years 14.6%
Less then 2 years 19.5%
N/A 6.7%

How many employees are at your company?

1 to 9 33%
10 to 99 22.9%
100 to 999 15.1%
1,000 to 9999 9.4%
10,000 or more 13.5%
Don’t know 6.2%

If there’s one word that comes to mind looking at these numbers, it’s DIVERSE. Web 2.0 isn’t about coding or marketing or business models, it’s all of the above. It’s not about startups or enterprise, it’s across the spectrum. It’s also not just about business; several of the top-rated sessions last week were in our Government 2.0 track, so increasingly it’s about applying the principles of Web 2.0 to governing.

Want two more numbers? 5/3 – 5/6. The dates of Web 2.0 Expo San Francisco 2010. That’s May 3 – 6, if you don’t mind a word in there.

If you hadn’t noticed by the recent launch of our Government 2.0 Summit, our recently added track: Government 2.0, and the partnership with the Sunlight Foundation for our ‘build transparency in government’ hackathon – the O’Reilly and TechWeb teams are heavily interested in the intersection of government and Web 2.0.

So we’re happy to support to the organizers of FedWeb2.0ers at Web 2.0. It’s a meetup of federal employees trying to move in to the future (sometimes dragging the federal government kicking and screaming behind us) at Web 2.0 Expo San Francisco – though we also welcome folk (contractors, developers, whoever) that might have ideas how to help us. 

What are some of the challenges you as a government employee, or contributor face in this shift to the new Web? 

What are some suggestions or recommendations that will help adoption of new media and the social web within our government today, tomorrow and the future unknown?

How can all this be done?  Who should, could, needs to be involved?

Though this change may be slow, it’s an evolution in the right direction. And this week, during Web 2.0 Expo San Francisco, is the right time to have this conversation. 

Join FedWeb2.0ers on Thursday from 3-4 in the Community Room, Level 2, Room 2020.

OK, so it’s Tuesday night, just before the main event – Web 2.0 Expo – and what’s a social net butterfly like you doing to get ready for the show? Sitting at Starbucks, tweeting from your iPhone? HELL NO! You’re coming to TechWeb’s Warmup Tweetup. That’s right! Please join Web 2.0 Expo co-chair Jen Pahlka, community manager Janetti Chon, and TechWeb’s David Berlind for some conversation, networking and filming. Yes, filming. David is hoping to capture a few demos to be published as ReviewCams (demos) on See you there! Cash bar but the WiFi is free.
Location: W Hotel – first level bar (181 3rd Street)

Reposted from O’Reilly Radar. Author: Brady Forrest

ignite-main-logoIgnite is coming back to San Francisco. On April First, the second night of the Web 2.0 Expo, conference co-chair Brady Forrest will be hosting an Ignite at the Mezzanine (just four short blocks away from Moscone). As with all Ignites each speaker will only get 20 slides that each auto-advance every 15 seconds for a total of five minutes. Folks with a Web 2.0 Expo Badge will get priority entrance, but we’ll open the doors to everyone before the talks start. Ignite is free.

The schedule for the evening will be:

7:30 – Doors Open; Entry is for anyone with Conference or Expo Plus Pass holders
8:15 – Entry for Anyone
8:30 – First Set of Speakers

  • Danny O’Brien (EFF) Don’t Push Me Cos I’m Close To The Edge
  • Raven Hanna (MadeWithMolecules)- Science of Love
  • Thor Muller (GetSatisfaction) – We’re all Collapsitarians Now!
  • Veronica Belmont (Tekzilla) – Make Your Business a Meme
  • Michael Galpert (Aviary) – Images on the internets may appear realer than they are
  • Aaron Rowe (Wired Science) – SARS, Drugs, and Biosensors
  • Greg Elin (Sunlight Foundation) – Mr Hacker Goes to Washington

9:15 – Break

9:45 – Second Set of Speakers

I hope to see you there. You can RSVP on Facebook or Upcoming.

If you can’t make it to this Ignite perhaps one of these other ones will fit your schedule:

  • Ignite Salt Lake City #2 – Thursday, March 26th (more info)
  • Ignite Web in Sydney Australia – Tuesday, April 1st (more info)
  • Ignite Cardiff #2 – Wednesday, April 8th (more info)
  • Ignite Bloomington – Thursday, April 16th (more info)
  • Ignite Santa Fe – Wednesday, April 29th (more info)
  • Ignite Seattle #6 (tentative) – Wednesday, April 29th (more info will be forthcoming after we inspect the venue)
  • Ignite Baltimore #3 – June 25th (more info)

If you don’t live in a place with an Ignite start your own! Check out our community site for more information.

Internet television live? Crazy, right? Join us at Web 2.0 Expo San Francisco, Thursday, April 2, 3:30pm for a live filming. Followed by a meetup on our expo floor lounge with the show hosts. See here for registration details.


This Facebook Developer Garage, co-hosted by Kontagent Ananlytics, will be the first to event of its type to exclusively cover social games and advanced social app metrics. They will touch on and reveal some of the development processes and metrics that are behind top multi-million dollar social games. The lineup of expert speakers include a number of experts in metrics (Dr. Andreas Weigend, Erics Ries, Justin Smith, Kontagent, Jambool, etc.) and successful game developers sharing their insights on how to utilize metrics to increase growth, engagement and monetization of Facebook applications and social games.

fb_garage_sfThis event is open to all developers (social game developers are encouraged to participate), marketing professional and all Facebook enthusiasts. The presentations will be data driven and very actionable. Every developer should be take away something that can be used to change the way they’re developing applications.

More details to be found on Facebook.

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