This has been cross-posted from the Web 2.0 Summit blog.

Think you’ve got  your company’s elevator pitch nailed down to perfection? Well, let the experts be the judge!

Pitch Web 2.0 Summit your company via Twitter using hashtag #w2sON and be one of eight lucky startups selected to join the Innovators Luncheon, held on-site at the Palace Hotel, a kick-off to Day 1 of this year’s conference.

The Innovators Luncheon is an opportunity for early stage creative startups to present their elevator pitch in person to a panel of established and respected Venture Capitalists; and a gathering of industry decision makers that is comprised of Web 2.0 Summit attendees.

We’re looking for consumer-oriented web or mobile startups with a dedication to peer-to-peer communication, building online communities and if the company proves successful, will likely have a positive social impact.

Startups should be for-profit, and pitches can be up to five minutes. No demos, but interactive media will be allowed.

How To Submit:

Using Twitter hashtag #w2sON pitch us your company for consideration! We’re happy to get links to blog posts or videos about your startup. Tell us why you should be selected to join this very special community lunch, hosted by Omidyar Network and held on-site at Web 2.0 Summit.

Submissions deadline: 9am ET on Tuesday, Nov. 9

And be sure to join the industry conversation on the Points of Control interactive map. If you don’t see your company listed, add it!

Thanks for all who participated in Web2Open this week!!

Here’s a recap of 2010:

Final Schedule - http://bit.ly/OpenSchedule2010

Wiki Frontpage - http://bit.ly/OpenWiki2010

Session Descriptions – http://bit.ly/OpenSessions2010

Volunteers Who Rock!

• @kathleen_park
• @paulbeusterien
• @nickmueller
• @bolo_bao
• @unclebumpy
• @desireejh
• @tedlouie
• @Ixmati
• @aihui
• Mark Dyhr
• Martin Dragomirecky

Speakers who are amazing!

@vanessacamones . founder . @theMIXagency

@theMaria . dir of social media . @attensity

@peterlubbers . html5 expert . @kaazing

@shaherose . mobile trendsetter . founder . @women2

@marcnager @peignoir . directors . @startupweekend.org

@delynator . dir of developer relations . @mashery (and her merry band of panelists: @LinkedInDev @ippdev @netflixapi @trulia @mansilladev)

@macala . founder . fashionista . @FashMarketing

and all Web2Open community members who led sessions!! Thank you for your ideas and enthusiasm.

Janetti Chon aka @janerri is the producer for Web2Open 2010. She is an independent producer, writer, and community-builder working in the technology industry. Please find her at janerri.com.

We’ve kicked off the second (and last) day of the community unconference… the grid is almost full for the day. We’ll take a short break at lunch, but be back at 12:40pm and here some of these great afternoon sessions:

* Multi-Platform Marketing: Lessons from the Trenches by @theMixAgency founder Vanessa Camones

* Social Media Monitoring & Measuring That Works by @theMaria

* Intermission: Startup Advice from Hollywood by @gregarious

* Social Networks & Healthcare by @yuru

SEE A FULL SCHEDULE HERE.

Follow the big, bright windows along the 2nd floor corridor at Moscone West and it’ll lead you to a land of big, bright ideas from your Web 2.0 peers.

The community-driven unconference – where you propose your own talks – is in full swing.

Afternoon sessions include conversations around Second Life, futurism, Retailers & ROI, HTML5 demos, online collaboration.

Check out the schedule for today and tomorrow here !

The folks attending the Web2Open unconference on-site tomorrow and Wednesday at Web 2.0 Expo (Moscone West) will experience something rarely seen at other conferences… sunshine all day long!

(Source: http://html5.org/)

If you’re still a little confused, or curious to learn more, come to an introductory HTML5 session during Web2Open on Tuesday, May 4 @ 2:35pm.

Discussion Items:

• What is HTML5?
• How does it impact what I do?
• A brief history of HTML
• Applying HTML5 today
• Demo(s)
• Q&A

Peter Lubbers is the director of documentation and training at Kaazing, has co-authored the Apress book Pro HTML5 Programming, and teaches HTML5 training courses all over the world.

Web2Open is the free, community-driven unconference hosted on-site during Web 2.0 Expo. Register for a FREE Expo pass with the code websf10opn. See a full schedule overview here and get more details on Web2Open on the wiki.

You can also He is presenting a more advanced Web 2.0 Expo Development Track session: Harnessing the Power of HTML5 Web Sockets to Create Scalable Real-time Applications on Thursday, May 6 @ 3:10pm

So whether you know a little, or lot, or nothing at all about it – Peter is the man who can help guide you through this topic. Walk away HTML5times smarter!

The Web 2.0 Expo and its free, community-driven unconference Web2Open is thrilled to partner with the organizers of Startup Weekend to present the winning company (selected this Sunday, May 2) with a main stage spot in Launch Pad.

Although Startup Weekend seems to be sold out (congrats gents!!), you can still learn some important lessons from Bay Area organizers on Tuesday, May 4 @ 10:05am in their session - Business Plans Are Dead. Presented by Marc Nager & Franck Nouyrigat , Directors at StartupWeekend.org

What is Startup Weekend?

Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects.

Founded in 2007 by Andrew Hyde, the weekend is a concept of a conference focusing on learning by creating. It is known for its quick decisions, ‘out of the box’ thinking (oh no, the buzzwords are attacking!), unique facilitation technique and letting the founders show what they can do. The program has already met with success in Boulder, Toronto, New York, Hamburg, Houston, West Lafayette, bay area, DC and more.

The participants that attend a Startup Weekend decide what they want to tackle over the weekend and come out at the end with several developed companies or projects. Attendees are responsible for bringing the same desire and passion to the project and walk out of the room with the task at hand, in a short 54 hours. Sound intense? It is.

Web 2.0 Expo’s yearly on-site unconference is FREE to support extended members of the Web 2.0 community. We do our best to uphold the ethos of an unconference with an open on-site grid for session sign ups, but through the years we started to pre-program a handful of sessions to get the conversation off the ground immediately around topics we think will be useful and relevant to Web2Open participants.

This year the focus at Web2Open will be on practical discussions and insightful tutorials, so that when you walk away from the session, you’ll have tips, tools, and tactics that you can apply immediately to your business or project.

And this year, we’ve got some fine ladies taking the spotlight!

How Retailers Establish Metrics & ROI For Digital Marketing Campaigns

Lifestyle marketing consultant, Macala Wright Lee is the founder and CEO of FashionablyMarketing.Me, the fashion industry’s leading digital marketing magazine and writes for popular tech blog Mashable. She has been featured in Women’s Wear Daily, the San Francisco Chronicle and Sportswear International. Join Macala to discuss how retailers are developing online-to-offline conversion metrics to establish value for digital strategies, Tuesday, May 4 @ 1:30pm.

API Panel Discussion:  Riding the Rollercoaster of Developer Ecosystem

Delyn Simons, Director of Developer Relations at Mashery, has worked with independent API developers since 2004. These days she tracks the movements of developers in their natural habitat from Mashery, the API platform service provider for Netflix, Best Buy, The New York Times, CNET, Etsy, and many others. Previously, Delyn worked at eBay as the head of developer community and API platform marketing. She can be found on twitter@delynator and at her blog. When she’s not listening or learning something new in the world of open platform, you can usually find her spending time with her husband and two kids in San Francisco.

Join Delyn as she hosts a panel discussion of API experts representing popular developer platforms (Netflix, LinkedIn, Intuit) along with a mobile application developer to represent the voice of API consumers who have definite opinions on what works and what doesn’t. Her session will take place on Wednesday, May 5 @ 11:10am.

Speaker Vanessa Camones has been working in high tech public relations and strategic communications for over 14 years. In January of 2008, she founded theMix agency, a firm that specializes in communications, social web strategy, and developer relations. She also spearheaded the first-ever social gaming conference, Interplay, and sits on the advisory board of a number of burgeoning startups. Vanessa’s corporate experience include roles at Cisco Systems and Atomz (purchase by WebSideStory), and her expertise spans digital content, security, wireless, gaming, entertainment, and consumer internet. She has worked with top-tier brands Pixar Animation Studios, Hewlett-Packard, Samsung, Creative Labs, SGN, and RockYou, among many others. At theMIX agency she leads all client communications strategy and product marketing counsel and loves every minute of it! Vanessa resides in San Francisco, CA, and was born and raised in Lima, Peru.

Attend Vanessa’s session to get insights on multi-platform (multi-channel) and developer marketing… and hear lessons learned from an experienced and seasoned professional, Wednesday, May 5 @ 12:40pm.

A View from Silicon Valley: Innovation Trends

By day speaker Shaherose Charania is Managing Director at Opinno, a global network of incubator spaces, entrepreneurs, and investors. By night she’s the founder and CEO of Women2.org with a mission to increase the number of female founders of technology startups. At heart she is a mobile and telephony junkie who’s led new consumer products at Ribbit (BT). She’s also been the Director of Product Management at JAJAH (sold to Telefonica/O2), and at TiE oversaw governance and operations of 40+ entrepreneurship centers. She aspires to pour her entrepreneurial spirit into launching mobile solutions for emerging economies. Shaherose holds a B.A. in Business Admin from The University of Western Ontario’s Richard Ivey School of Business.

Whether you’re local, international, or somewhere in between, come hang with Shaherose as she walks you through the top trends in Silicon Valley – and collectively figure out why they matter to you, Wednesday, May 5 @ 1:30pm.

Social Media Monitoring and Measurement That Works

If you’re a social media marketing professional working for organizations or consulting independently and want to learn how to set goals, how to select social media monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors, and how to structure unstructured data into insights that can help drive product development, pricing, and messaging decisions – this session is for you! Maria Ogneva combines her love for data and the social web as the Director of Social Media forBiz360, a social media listening, measurement, and engagement platform. Find her blogging online or in person on Wednesday, May 5 at 2:35pm.

See a full schedule overview here and get more details on Web2Open on the wiki. All participants must have a badge to attend. Register for a FREE Expo pass with the code websf10opn.

Janetti aka @janerri is the producer for Web2Open.

Web2Open is back!

Join us at the free, community-driven unconference at Web 2.0 Expo where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open lets attendees create sessions using an onsite grid , and it emphasizes participation and conversation over presentations. It will be held May 4 and 5 on Level 2 at Moscone West in San Francisco.

Get full details on the Web2Open wiki, including a handful of pre-programmed session descriptions and a schedule overview of the event.

We’re also happy to announce two hybrid sessions you can enjoy for FREE from the Web 2.0 Expo main conference. Hybrid sessions are open and available to all Web2Open registrants, and are followed by speaker-led discussions in the Open rooms.

• On Tuesday, May 4 at 10:05am we’ll hear from Neil Patel (Director of Marketing, KISSmetrics) presenting: Web Analytics – Tracking People and Not Just Numbers

Neil’s follow up discussion will be in Web2Open Room 1 starting at 11:10am.

Eric’s follow up discussion will be in Web2Open Room 1 starting at 3:40pm.

Registration is FREE for Web2Open so don’t miss out on these great sessions plus all the other insightful discussions from peers, colleagues, and friends that you’ll find happening at Web 2.0 Expo’s unconference. Use code websf10opn and get access to Web2Open, Hybrid Sessions, Keynotes, Sponsored Sessions, the Expo Hall, and BoFs. Registration page here.

EDIT: All volunteer spots are full! Thanks for applying.

Join the crew and volunteer at Web2Open, a community-driven unconference held on site during Web 2.0 Expo San Francisco.

If you’re looking to meet like-minded folks who are knowledgeable about Web 2.0 topics and trends, eager to participate in smart and informative discussions, and interested in getting some free main conference session passes, volunteering at Web2Open is right for you!

The available shifts and form to apply for a volunteer position can be found here. Web2Open’s producer – Janetti aka @janerri – will get back to you with next steps.

What responsibilities do I have if I volunteer?

1. Please show up to the Web2Open Lounge 5-10 min before your shift so we can have a smooth transition. The Lounge will be located in the Level 2 alcoves of Moscone West; signs will point the way.
2. Be ready with a courteous attitude, a helpful disposition, and a desire to network. That’s all it takes!

For full details on Web2Open and how an open grid works, please visit our wiki and see the unconference schedule here.

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Janetti Chon is the producer of Web2Open. She can be reached @janerri.