Kaitlin Pike

Web 2.0 Expo began eons ago in Internet Years – April of 2007 – in San Francisco. It was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who embraced the opportunities created by Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly Media , UBM TechWeb, and Federated Media.

We added our popular New York show in 2008. This bicoastal expo and multi-track conference brought together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. It featured influential keynotes and speakers, detailed workshops, a Startup Showcase, an Expo show floor, and rich networking events.

And while Web 2.0 Expo continues to be a vibrant brand, the evolving market conditions surrounding the web ecosystem have led to a decision by the co-producers of Web 2.0 Expo events, UBM TechWeb and O’Reilly, to discontinue the production of the bi-annual Web 2.0 Expo SF & NY indefinitely. (The partners continue to discuss possibilities around Web 2.0 Summit in 2012, and will update you when plans have solidified.)

We’ve had a great time bringing you this amazing show year after year. And now at its close, we’d like to share with you a few of our favorite things from Web 2.0 Expo:

Gary Vaynerchuk’s keynote in New York from 2008. His message of doing what you love resonated with a lot of people and is one of our most popular and frequently shared videos.

Rana Sobhany’s presentation from NY 2010 encapsulates so much of how Web 2.0 technologies and devices are changing not just business but popular culture, enabling people to be more creative, and to connect and have fun IRL too, not just digitally.

This is one of Tim O’Reilly’s most thought-provoking keynotes from the conference series and a good summary of the evolution of Web 2.0.

Carlota Perez at Web 2.0 Expo New York this year dazzled the audience with her brilliance as Fred Wilson interviewed her.

And My Personal Favorite Memory

Sent: Sunday, May 02, 2010 12:52 PM

To: Kaitlin Pike

Subject: W2E bag misspelling

Hi Kaitlin,

The W2E bag that we’re giving to attendees has San Francisco misspelled (San Franciso)… a little embarrassing (okay… a lot embarrassing).  Can you come up with a cute apology to tweet so we can acknowledge it ahead of time?  Please send the proposed tweet to this group first.


Oh boy. That was embarrassing. We had a large team of people who supposedly reviewed the bag before it went to print, including me. And none of us caught it.

Although we only used a few of them, here are all the tweets I wrote to deal with this slight emergency:

@w2e Web 2.0 Expo – We’re big on ideas, Horrible with Spelling. (sorry, San Franciso – I mean San Francisco…)

@w2e Raise your hand if you’ve ever misspelled something important on an attendee bag. Okay, looks like I’m the only one raising my hand. #w2e

@w2e We’d like to introduce you to our copyreader for the attendee bags, but he’s currently in hiding.

@w2e So… how about them conference bags? Yea, our English teachers from high school just called to chew us out.

@w2e We like turning lemons into lemonade. Think of this year’s conference bag as the big version of those stamps with the upside down airplane. Except replace airplane w/ super embarrassing spelling error. #w2e

@w2e Web 2.0 Expo Bag Copyreaders: Rebelling against spelling norms since this conference. #w2e

@w2e I’d like to take this time to dedicate a special tweet to all 20 people who reviewed the conference bags, and didn’t see that San Francisco was misspelled. #w2e

@w2e Web 2.0 Expo: We don’t just have conferences in San Francisco; we also have them in San Franciso.

@w2e Web 2.0 Expo theme for next year announced: the Power of Spell Check

@w2e To answer your question about the attendee bag, yes, we know.


All the Tech Fit to Print

We had major announcements and news at each Web 2.0 Expo. Here’s a short collection of the buzz we received:

“The theme of the expo was “The Power of Less,” but being there, you could actually feel like the theme should have been ‘The Power of More.’ More startups. More entrepreneurs. More ideas.” –Star Ledger

“In fact, the startup veterans and would-be moguls at Web 2.0 seemed oddly energized by the economic climate, as if the lack of easy capital — or any capital, beyond personal credit cards — is a blessing. The attitude was anything but defeatist or glum.”  –Star Ledger

“I’m live at Web 2.0 Expo in New York, surrounded by digerati/I’m sitting with about a thousand people at the keynote session for the Web 2.0 Expo in New York, I’m surrounded by bloggers, tweeters and media types of all shapes. On stage is Tim O’Reilly, the coiner of term Web 2.0. He’s talking about how he is still excited about the internet.” – ecademy

“Web 2.0 Expo opened in New York’s Javits Center this morning. It runs through Thursday November 19 and though the theme of the conference is “the power of less,” there’s already a more-remarkable-than-ever outpouring of online media associated with the Expo: a fast-flowing tweet-stream, official webcasts (registration required), and a super-abundance of ways you can network, comment, connect, and pile on, even if you’re nowhere near New York.”  –Web Owner Tools

“At the Web 2.0 Expo in New York City this week, executives from big sites like Facebook, Twitter and Pandora all spoke about industry trends. But the showcase of 27 startup tech companies stole the show.” –CNNMoney

“Then we went into a room full of entrepreneurs with laptops pitching their wares. It was like a trade show or expo except instead of pitching for customers, they were pitching for investors. And everyone got to be a VC along with me and Tim.  It was a great format. I loved it and judging from the amount of enthusiasm in the room, so did everyone else who was there.” –Business Insider

“Amid buzzwords like social media, location, real time, and search, the Web 2.0 Expo, taking place here this week, seeks to find out where the Web is going, and how it will get there.” -CNET

“Web 2.0 Expo was at full speed on Wednesday in San Francisco. The Internet-focused conference’s early morning keynotes covered a lot of ground, and one of the most memorable presentations was Parrot’s live demonstration of an iPhone-controlled helicopter.” -VentureBeat

“The Web 2.0 Expo is in full swing in San Francisco, CA. One of the more interesting panels to take place earlier today was called What to Expect from Browsers in the Next Five Years. The panel’s roster included some of the biggest names in the browser industry, with representatives from Palm, Yahoo, Mozilla, Opera, Google, and Microsoft.” -TechCrunch

“This week it’s the Web 2.0 Expo in San Francisco, where we’ve been listening to a wide selection of presentations and meeting a bunch of interesting people and companies old and new.” -ZDNet

A Long Thanks to All of You

Thank you, thank you, thank you to all who made Web 2.0 Expo what it was. Including…

Gina Blaber

Brady Forrest

Sarah Milstein

Suzanne Axtell

Kathy Yu

Gloria Lombardo

Cindy McMillan

Jessica Newhall

Marco Pardi

Ally Parker

Susan Young

Sophia DeMartini

Scott Dominguez

Lauren Kilcullen

Patrick Dirden

Donna Ortiz

Lora Pereira

Jackie Hadley

Maureen Jennings

Natalia Wodecki

Joy Tanner

Alex Dunne

Mark Levitt

Craig Palmer

Matthew Balthazor

Jennifer Pahlka

Meghan Reilly

Janetti Chon

Stacy O’Connell

Allison Gillespie

Justin Jarvis

Jaimey Walking Bear

…And all the ghosts of Web 2.0 Expos past.

Thank you to our wonderful sponsors and partners, as well as to our inspiring, forward-thinking, world-changing speakers.

And finally, an extra special thank you to our attendees. We hope the knowledge and connections we brought to you helped you and your companies grow and thrive.

So long and thanks for all the tweets,

Kaitlin Pike

Web 2.0 Expo Marketing & Community Manager, 2009-2011


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