Mar 24th, 2011 |
The inkling of a great idea can come from one mind, but it often takes a team to flush it out. And improve it. And work on it. And put it into practice. And improve it again.
Despite this, many of our office cultures encourage us to work alone or with other like-minded folks (other developers, marketers, designers, or however you identify). The result? Without a variety of perspectives, solutions we offer are limited and sometimes miss the root of the issue.
In her session next week, Web 2.0 Expo speaker Maria Giudice will discuss how we can develop collaborative cultures in our offices and avoid the issues of Groupthink. The talk, Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems, will also cover how we can generate and iterate on ideas much more quickly through collaboration than we can on our own. Additionally, audience members will learn specific participatory design techniques, including group brainstorms, sketching exercises, card sorting, and Maria’s “paper doll” method of creating a web page.
Maria recently spoke with us about her upcoming session and how we can improve collaboration in our own companies. Check out the full audio interview now.
~~
Kaitlin Pike is the Web 2.0 Expo community manager. She can be reached @w2e or @kcpike. Register for Web 2.0 Expo SF now with discount code websf11bl20 to save 20%.
