Kaitlin Pike

How do you nudge users to take certain actions? Andy Budd, Clearleft’s user experience lead and a Web 2.0 Expo New York speaker, will cover some of the latest advances in psychology, behavioral economics and neuroscience as part of his session on how cognitive biases are formed – and how to use this information to build a proper “choice architecture” for your site visitors.

andy-buddIn his session, Persuasive Design: Encouraging Your Users To Do What You Want Them To, Andy will use examples ranging from architecture to menu design to show how such persuasive techniques can be employed on the web.  By using what you learn in his session, he says, you’ll be able to create a site that looks good, is free of usability errors, and is optimized for a maximum return on investment.

We recently spoke with Andy about his upcoming session; you can listen to the full interview below.


Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e or @kcpike.

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One Response to “Persuasive Design: Encouraging Users to Do What You Want Them to”

  1. lista onlineon 06 Dec 2010 at 10:23 am

    Interesting in some areas of marketing is needed some basic knowledge of psychology because you have to persuade the user to buy your products, and convince them that your product is the best, so this is a very interesting area.

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