NYC based user experience designer Whitney Hess thinks you may have forgotten your original problem by falling in love with a bad solution. That’s why she’s speaking at Web 2.0 Expo New York this week to help you create products that people want and not just features you think are “neat.”

Her session is for those who need to give their UX an upgrade but can’t currently afford a professional designer (like Whitney). Check out her session – and our interview with her below – to learn techniques that help you find out who your users are, what they really need and how to go about giving it to them without going bankrupt or missing your release date.

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Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e or @kcpike.

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