As Francis Bacon said, scientia potentia est. And for the non-Latin speakers… most likely all of you: Knowledge is power.

Web 2.0 Expo empowers attendees through the knowledge our speakers, sessions, and Expo exhibitors bring to each show. We’d like to expand on this theme and serve up some learning pre-event (if you hadn’t heard, we have one coming up May 3-6 at San Francisco’s Moscone West). For starters, we are offering you free chapters from a few of our favorite books about the Web 2.0 world.

First off: Dan Zarella’s “The Social Media Marketing Book”. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way.

Download it now.

You’ll periodically see announcements about new free chapters on our Twitter account and here on our blog between now and the commencement of Web 2.0 Expo San Francisco. The chapters will remain available through the conference.

In addition to the book previews, we have speaker interviews lined up to go on our blog. We may ask for your help with questions from time to time, so feel free to reach out and tell us what you want answered.

Enjoy reading!

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Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e or @kcpike.

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