Looking for a reason to go to Web 2.0 Expo San Francisco this year? We have 10 for you: Brand new sessions with speakers and panels galore.

Here’s the list of this week’s additions. Stay tuned for more in the coming weeks.

1. The Laws of User Experience
2. Privacy and Free Speech: It’s Good for Business
3. Building an Ad-Supported Business Around a Community
4. Social Gold: Game Design of Farmville
5. Being Optimally Social – How Not Talking About Your Product Can Bring Huge Rewards
6. Web + 1 – From User Experience to Customer Experience
7. Web Analytics – Tracking People and Not Just Numbers
8. Money For Nothing: User-Generated Virtual Goods
9. Picture the Impossible: How a Game Can Change Your City
10. Culture 2.0: Using Social Media to Engage Multicultural Communities

See what the experts who lead these sessions are saying before the conference commences. Go to our Twitter list of #w2e speakers to read what’s new with these industry leaders.

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Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e or @kcpike.

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