EDIT: We have now closed registration for our webcast. Thank you for your interest!

“My nightmare is someone would ask me a question, and I wouldn’t see it.”

Jenny Cisney spends hours searching online for what people are saying about Kodak – “looking for trouble” as she calls it. As their Chief Blogger and Social Media Manager, she’s a first responder to questions or comments on Twitter about Kodak, and she blogs about such things as Kodak giveaways, Kodak Picture of the Day winners, and as was the case for the recent 2010 International CES, Kodak booth news and updates during conferences and events.

“I would tweet something like ‘first person to take a photo of yourself in the booth and send it to me on Twitter wins a digital camera,’” Cisney said about one of her many giveaway promotions at CES that generated significant buzz—and booth traffic—for Kodak.

Cisney is one of the growing number of social media managers companies hire to proactively engage customers online and to help drive interest at shows and conferences. Although social media marketing is growing, most event exhibitors have yet to fully explore tools like Twitter, Facebook Fan Pages, or blogs.

To help bridge the gap, we at Web 2.0 Expo are hosting a free webcast, “Effective Social Media for Event Exhibitors,” on Tuesday, February 23 at 10 a.m. PST. Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and myself (Kaitlin Pike), the one-hour session will feature real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show. We’ll follow the presentation with a meaty Q&A, so bring your questions.

Register for this webcast below by filling out the Google form we’ve created. We’ll email you the necessary information to sign in and join us. Space is limited, so please sign up now if you are interested.

During the webcast, we’ll discuss how Cisney and other exhibitors use social media to drive booth traffic and generate leads during events.  Specific topics we’ll cover include

• Tools and websites to use
• Measuring success with social media
• Pre- and post-show strategy
• Demographics of different social networks
• Tested and proven giveaway contests
• Organizing Booth Tweet Ups
• Upcoming trends

One strategy in particular we’ll discuss is how to start talking about your booth activities well in advance of the show. Even if you’re planning to do a lot of blogging or tweeting from the show, you’ll get better booth traffic if attendees learn ahead of time about interesting things you’re doing and can plan to visit you. “Not everyone is walking around the show checking Twitter,” Cisney notes.

If you have any questions about the webcast, please leave them in the comments or talk to us @w2e.

We look forward to talking with you in February!

~~

Kaitlin Pike is the Community Manager of Web 2.0 Expo. She can be reached @w2e.

Sarah Milstein is the Co-Chair of Web 2.0 Expo. She can be reached @SarahM.

Trackback URI | Comments RSS