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Thank you once again for joining the Web 2.0 community in New York. We look forward to seeing you next year!

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Kaitlin Pike is the Web 2.0 Expo community manager. She can be reached @w2e.

Paige Finkelman would like to teach you how to rob her—or any victim—more efficiently next time.

“Communication is essential,” Paige, who will speak at tonight’s Ignite Bay Area | Women Innovators, said. (Web 2.0 Expo is a sponsor of the event.) “It makes the experience for the muggee less painful.”

Although the 5-minute talk focuses on her mugging experience, Paige also intends to examine how communication can break down and escalate into conflict, whether it be with coworkers, friends, or family. As was the case with her mugging, lack of communication resulted in physical violence.

“I didn’t know what was happening because I was attacked from behind,” she said. “I didn’t know she was mugging me.”

While walking home from the grocery store through San Francisco’s Mission District last October, Paige felt a hand touch the back of her head. She assumed it was a friend playing a trick. The would-be mugger then grabbed a chunk of Paige’s hair, whirled her around and punched her in the face, leaving her with a “joker black eye.” Paige clung tightly to her laptop bag in an almost instinctive response to the hitting, which became a full-on beating. She realized later, long after the female assailant had left, that the target had been the computer.

“She didn’t communicate clearly to me that she wanted my things,” Paige said. If the mugger had first communicated what she wanted—and given an ultimatum involving violent consequences—both her and Paige could have had a win-win situation: The mugger would have gotten the laptop, and Paige would have avoided the beating and Post Traumatic Stress Disorder. Besides, laptops are easily replaced. “I’m insured, I’m employed; what do I have to lose?” she said.

In response to her experience, Paige created “A New Way to Mug” for robbers to follow:

1. State the other person’s behavior: “She has a laptop, and she’s just walking around with it.”
2. State your emotional response: “That pisses me off. I want that laptop.”
3. State choices to the other person as a result of your emotional response: “If you don’t give me that laptop I’m going to get violent.”

Although the example for these three steps involves muggers, Paige believes they should be applied much more broadly. “This can be used in any situation requiring negotiation,” she said.

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