Jennifer Pahlka

Lots of words come to mind to describe last week: affirming, social, interesting, fun, and helpful come to mind. I’m most struck by how positive the attendees were in general, even when things went wrong; I think that can be credited in part to the pleasure of being reminded that this market continues to grow and evolve in interesting and powerful ways despite the state of our economy. We needed reminding.

Words aside, we’ve had several requests for numbers. Those are reassuring as well. We had somewhere in the neighborhood of 8300 people through the doors at the event. (I will update this post later in the week when we get final confirmation of our attendance from our registration manager.) This number includes Expo Only attendees and exhibitors, and it does not include folks who registered but didn’t show up; we only count those who actually picked up a badge. That is down from about 10,000 attendees last year, but it appears that the folks who showed up this year were overall a more serious crowd; we seem to have lost those who lacked budgets or even viable business models.

So who was there? These numbers reflect our roster from two weeks out from the event, and the final numbers haven’t been crunched yet, but we asked attendees four questions when they registered, and here is how they answered.

What role(s) do you play? (attendees were asked to check all that apply)

BusinessStrategy 46.6%
Development 41.3%
Marketing 40.4%
Design/User Experience 34.6%
Product Management 26.9%
Web Operations 25.4%
Content 22%
IT 18.5%
Community Management 16.5%

Which of the following is closest to your job title?

President/CEO/Owner 24.7%
Staff 18.3%
Manager 18.3%
Director 14.3%
Vice President 6.3%
Student 4.7%
Other 7.3%

How long has your current company been in business?

10+ years 38.2%
2-5 years 20.9%
6-10 years 14.6%
Less then 2 years 19.5%
N/A 6.7%

How many employees are at your company?

1 to 9 33%
10 to 99 22.9%
100 to 999 15.1%
1,000 to 9999 9.4%
10,000 or more 13.5%
Don’t know 6.2%

If there’s one word that comes to mind looking at these numbers, it’s DIVERSE. Web 2.0 isn’t about coding or marketing or business models, it’s all of the above. It’s not about startups or enterprise, it’s across the spectrum. It’s also not just about business; several of the top-rated sessions last week were in our Government 2.0 track, so increasingly it’s about applying the principles of Web 2.0 to governing.

Want two more numbers? 5/3 – 5/6. The dates of Web 2.0 Expo San Francisco 2010. That’s May 3 – 6, if you don’t mind a word in there.

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4 Responses to “Web 2.0 Expo by the Numbers”

  1. Tinaon 07 Apr 2009 at 3:30 pm

    I think that the idea behind Web 2.0 that spawned this expo is really changing shape. It seems like more and more Web 2.0 is redefining itself based on those who are participating, and the numbers of business strategy and development attendees shows how Web 2.0 is going to grow IMO – toward becoming the new way businesses primarily interact with customers.

  2. Tina Tranon 09 Apr 2009 at 12:17 pm

    There was so much great content at W2E. I just posted my “Best of Web 2.0: The Cheap Seats Report” blog for Girls in Tech. See the favorites here:

  3. [...] have returned and most of the attendees as well (10.000 last year). I share Jennifer Pahlka’s optimism – the vibe was good despite the economic downturn. We were able to show steadiness in our approach [...]

  4. [...] Web 2.0 Expo Blog » Blog Archive » Web 2.0 Expo by the Numbers – view page – cached Web 2.0 Expo Blog — From the page [...]

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