Archive for February, 2009

I’m a fangirl. I admit it. Icanhascheezburger is my homepage. Why? Because it’s hilarious. LOLOLOLOL!

So during an afternoon brainstorm session the team here thought it might be fun to see what LOLspeak our community would be able to come up with for some of our photos…

We created an album on Facebook and we’re offering the person with the best caption complimentary 3 nights hotel stay in San Francisco during Web 2.0 Expo.

Contest Outline:

1. Select one of the photos provided in this album

2. Save and upload image onto the LOLbuilder

3. Create caption, save image, upload to Facebook fan page!

Notes:
Deadline is Wednesday, March 11th. Announcement on Friday, March 13th.

You must register to attend Web 2.0 Expo to win the hotel stay.

Personally, my LOLspeak is horrible, but one can keep aspiring to be great!

As a side note, Ben Huh CEO of Pet Holdings, Inc., the company behind I Can Has Cheezburger?, FAIL Blog and others was a keynote during Web 2.0 Expo New York. Here’s his video. You can also watch other keynotes on our channel: web2expo.blip.tv

I had a great phone call last week with Sarah Milstein – NYTimes.com writer, O’Reilly Radar blogger, @tweetreport geek, speaker and organizer of Web2Open, our official on-site (free) unconference. I took some notes and decided to creatively transcribe it for the blog. Please note that this is not word for word how this call went down. It’s after hours and I’m adlibbing some of this for your reading pleasure.

Me: Hi Sarah, long time no talk. How’s it going?…

(To which extremely intelligent chit chat ensues)

Me: So you’ll be speaking at Web 2.0 Expo San Francisco. I’m excited! What’s your talk about?

Sarah: Well, my talk is all about Twitter

(I actually knew this. Her title “Effective Twitter for Communication & Product Integration” kinda said it all)

The two questions I’m focusing the session on is: 1. What is Twitter? and 2. How do we use it, particularly in a business or professional setting. This is relevant because people are wondering IF this is a tool they should use, and more importantly, HOW it can be integrated into a bigger communications strategy.
I’ll present several examples of companies using Twitter and how that is evolving. I’ll give practical advice on what kinds of things to post, case studies of the good, bad, and better. I’ll show how companies are using Twitter to for better engagement and interactions – making customers happier, appeasing the angry ones.

Also, a lot of customers have integrated their products with Twitter. I’m still doing some research but I’ve already found great examples: Wesabe, a personal finance site, has a feature where you can tweet expenses directly to your account. Travel social site Dopplr allows you to tweet your trip updates to your network.

I’m showing these examples to inspire some thinking, to make people consider how to use Twitter as an effective and authentic communications channel.

(Sarah, I just learned that Icanhascheeseburger also integrated Twitter. Now when you favorite a LOLcat it gets tweeted out through your account. Does that count? I hope that counts, I love that site.)

ME: Conference chair Jen Pahlka mentions Twitter in her opening when we launched our spring theme The Power of Less. What are your thoughts about the power of Twitter in this era of less?

SARAH: By its form Twitter is about less. It’s about the economy of words for conveying powerful ideas.

It’s interesting that twitter is emerging as a valuable, fun and inspiring tool, at a time when people are looking at major economic and environmental issue – almost certainly where we are going – is using and spending less.

In a way it’s an interesting forerunner in that trend.

The most effective way to provide value in your Twitter stream is to not talk about yourself but rather issues in your sector and industry. And provide links to this information. As more industries are learning to be more environmentally and economically sustainable, they realize they can share useful and meaningful information through this channel. It’s a great tool for sharing insights on living better, working with less.

Tim tells us to work on things that matter – Twitter is a way to find people, issues, organizations. Twitter is a way to help companies connect to resources and to each other.

ME: Twitter is credited with starting a micro-blogging revolution but people forget that the 140 character limitation originated because of the SMS function. So I say part of Twitter’s success is luck and timing.

SARAH: Ok, true. Interestingly I’ve read research (which I can’t find anymore) that headlines are in the vein of 140-160 characters. It’s a good amount of space for people to absorb information. There is something deep about that and it’s not totally coincidental.

Twitter is an awesome example of how contraints can foster creativity.

(Amen sista! That’s exactly what Jen’s been since Web 2.0 Summit)

We are all drowning in our email due to the length and volume of messages. Twitter provides a great alternative to exchanging information in a compact and efficient way that makes it easier for other people absorb.

ME: Any ideas for the future of Twitter?

SARAH: I think Twitter is the frontrunner in what is a whole new medium – micro-messaging.
Facebook launched their status the same time that Twitter came out in beta. Twitter created a new category in messaging. But as we progress, Twitter will be one of many in this medium, in the way that there are lots of players in the ecosystem of email.

There are companies that create all kinds of layers of routing, and micro-messaging will be the same – personal accounts, work accounts, behind and inside the firewall, public or private systems, etc. Hopefully it will be more like email than IM.

Twitter as a company has an opportunity to define the space and be a huge player but there’s no guarentee it will be. There are many examples of companies that created categories but couldn’t figure out how to stay relevant and succeed in them.

They’ve launched something greater than themselves.

A lot of companies will create pieces of the ecosystem to thrive in. Twitter won’t own the whole picture… but I’m hopeful that Twitter will stay successful.

Sarah, thanks so much for that really thoughtful interview. 

Sarah Milstein is author of “Twitter and the Micromessaging Revolution,” an O’Reilly research report. She is currently founding 20Slides.

For those who want to hear more, attend her session on Wednesday, April 1st @ 10:50am.

~ ~ ~
NOTE: I had originally intended this interview to be about organizing Web2Open but we got sidetracked. Thankfully Sarah has offered to become an author on this blog to provide information and updates about Web2Open as they happen.

Suzanne Axtell

Joshua-Michele Ross, one of my colleagues here at O’Reilly, published an article in Forbes last week with that eye-catching title. The subtitle is “How to rethink work in the 21st century,” which fits nicely with the new mini-track Jen wrote about recently, Web 2.0 at Work.

Josh’s article also expands on the informal theme of Web 2.0 Expo San Francisco we’ve adopted for 2009: Work on Stuff that Matters:

A few weeks into 2009, the message has become simple: We cannot continue “business as usual” in the face of dwindling oil supplies, environmental degradation, climate change and a worldwide economic meltdown.

Working on stuff that matters is a personal choice–not a project checklist.

I’ll spoil the ending for you and post here Josh’s wrap up:

Underlying the power of Web 2.0 is the idea that every contribution made on the Internet–from an action to a link to a blog or any other commentary–adds value and significance to the network.

Every choice and action counts. This dynamic is true, too, in the “real world.” Where we spend our money, our labor and our attention define the world we live in. It is the aggregate of our choices that brought us to this place. It is only through individual choice that we will emerge on the other side.

The current recession obliges us to rethink business practices. As Stanford University economist Paul Romer has said: A crisis is a terrible thing to waste.

When things are tough, it’s hard to picture a crisis as something of value, but history has shown that to often be the case. Innovation and clarity of purpose are necessities now, not nice-to-haves. The idea of Web 2.0 gained traction in a similar climate, so I’m looking forward to the next wave of web growth that we’ll see exemplified onstage at Web 2.0 Expo, both this spring and later this year in New York, as the “stuff that matters” principles take hold.

Update: If you’ve already registered for the conference we can’t back-apply the 40% discount. However, you can share it with a friend. If you’ve registered for an Expo Pass, please use the discount for any upgrades. Thanks!

What’ll be Web 2.0 Expo’s community surprise this week?

Well, we’ll be running a series of Twitter contests so keep an eye (or feed) open for our questions. We’re theming our first set of questions on the fabulous roster of speakers we’ve got lined up for Web 2.0 Expo San Francisco this spring.

So to start, if you can guess the answer to this question, @w2e or DM us with your answer and you’ll get a DM back with the registration code for 40% off.

Q. Who could once whistle at the exact pitch of a 1200 baud modem?

I’ll give you a hint… start here.

For the last several months I’ve been head deep in the realm of social media. Searching, testing, trying and implementing various Web 2.0 tools to help me and my teams be better communicators with all of you.

All along the way I’ve been aided by the collective intelligence of fellow Web 2.0′ers who have helped me become smarter every day. So to give back some of that knowledge I’ll share where I can answers to some questions on actual usage that I get a lot.

Starting with:

Q. What’s the difference between a Facebook fan page or group page?

* the first column represents ‘fan pages’

Updated with new speaker information.

Ignite NYC is a pocket-sized conference-like event for geeks, part of the family of Ignites that are held in different cities. Hundreds of geeks come out to drink, play, and listen to talks of any subject matter—just as long as they’re deemed striking. Ignites usually have two parts: a contest to start off the night, where people make things, and the talks, where presenters get 20 slides and five minutes to make their point!

Ignite NYC III

6:30pm – midnight

Rocketboom will kickoff the night with “Know Your Meme: The Game Show! Pwn, Win, or Fail!” Hosted by the cast of Know Your Meme: Jamiedubs, Elspethjane, and Yatta. The game show that tests your knowledge of all things Internet in just twenty questions and a lightning round.

Contestants: Rex Sorgatz, Gavin Purcell (Attack of the Show / Jimmy Fallon Show), Peter Rojas (Engadget / RCRD LBL), and Kelly Reeves (URLesque) vs. Michelle DeForrest, Bre Pettis, Caroline McCarthy, and Tim Shey.

6:30pm Happy Hour: $2 Buds and $5 mixed drink
7:30pm Know Your Meme: The Game Show! Pwn, Win, or Fail! with Rocketboom
8:30pm – Ignite Talks

Ignite Talk Speakers Confirmed!
Jen Bekman- “Overcrowded”
Alex Bisceglie- “DataVisualization: Muppet Fur Coats”
Dennis Crowley- “Everything You Ever Wanted to Know About Family Feud in Under 5 Minutes”
Cory Forsyth- “How to Piss Off the FCC”
Michael Galpert- “Images On the Internets Seem Realer Than They Are”
Andrew Hoppin – “NASA 2.0″
Jonathan Kahan- “Cutting Edge Technology: The Samurai Sword”
Jaki Levy- “How to Screw up Your Reputation Or the Reputation of Your Company Online”
Jooyoung Oh- “Unemployment 101″
David Overholt- “Fail Often”
Ed Purver- “A Show of Hands”
Scott Rafer- “An Overnight Success in Just 15 Years”
Britta Riley- “R&D-I-Y”
Karen Sandler- “Unchain My Heart”
Naveen Selvadurai- “In Case of FIre, Break Glass”
Rob Seward- “The Collective Unconscious of 1980s Florida”
Noah B. Zark- “Near Future Augmented Reality Systems”

~ ~ ~

Facebook Group Page ::  Facebook Event Page :: Ignite NYC Webpage

Follow @ignitenyc ::  Subscribe to RSS

This event is going to rock! Bummed to miss it so have double extra fun that evening everyone!!

Justin Jarvis, Community Manager, GTEC

This video has been a favorite of mine for a while now. It really shows how powerful collaboration can be.

Reposted from O’Reilly Radar. Author: Brady Forrest.

The Web 2.0 Expo is our annual West Coast gathering of web technologists. As always there a lot of ways to participate — many of which will not cost you a dime, all of them can be quite valuable to you.

Launch Pad: We are giving 5 companies 5 minutes on stage at the Expo Launchpad this year. While the definition of a launch has gotten cloudy in this age of public betas, we’re looking for new companies or products that make us take notice. And while venture capital has been the focus in past years, the reality of the market is that companies must gain the attention of customers. So our judging panel and criteria this year focus more on what is essential and transformational in today’s market than on ability to get funded. The judges this year are Matt Marshall (VentureBeat), Marshall Kirkpatrick (ReadWriteWeb), myself and our sponsor Microsoft Bizspark’s Anand Iyer.

We are extending the
Launchpad’s submission deadline to 2/19. Put your hat in the ring!

Developer Discount: We’re offering a special discount to the full conference for developers. If you’re a developer you still need to learn from each other and share your stories. More than ever you’ll need to learn how to communicate with marketing. You’ll want to learn how to write faster code, be secure and, of course, be greener. You’ll want to find out how to get value from data, how to process that data on less servers than before, and how to respect your users by giving them control of their data.

To get 20% off admission to the Web 2.0 Expo use websf09dev at checkout. This offer is open until 2/20.

Ignite: On March 31st we are going to hold our annual Ignite Expo at the DNA Lounge. Each speaker gets 20 slides that auto-advance after 15 seconds. We’ll have ~16 speakers. The best Ignite talks are ideas, hacks, lessons, or war stories. Submissions are due by 3/9. If you’re not familiar with Ignite our community site has videos from previous events.

This year’s Web 2.0 Expo is strong. Our keynotes will feature Padmasree Warrior (Cisco), Will Wright (Maxis), and Vic Gundotra (Google). Our Developer, Marketing, Design, Mobile, Ops, Enterprise and Security tracks are packed with great speakers. I hope to see you there.

Suzanne Axtell

Christine Herron is a principal with First Round Capital, a seed-stage venture capital firm focusing on innovative technology companies. Prior to joining First Round, Christine was a director at Omidyar Network, VP for Mission Research, and the founder and CEO of Mercury2. Christine holds an MBA from Stanford University and a BA in English from Columbia University. She was ranked one of the Top 20 Women in Technology in 2000 by AltaVista.

We’re very glad to have Christine leading a workshop, VCTips: An Inside Look at Growth and Fundraising Strategy, at Web 2.0 Expo San Francisco on Tuesday afternoon, March 31.

What would you like attendees get out of your Web 2.0 Expo presentation?
I’d like the attendees at our VCTips workshop to walk away with not only some practical tools for managing the fundraising process, but also with a good understanding of venture capital and the motivations that are driving the conversation from the VC’s side of the table.

The economy is still in a slump. Are you seeing any Web 2.0 or other tech trends bubbling up, particularly in response to where we are in the financial cycle?
We’re seeing that many more companies incorporate business model development into their startup plans from Day One. Even if the business model isn’t fully baked, the entrepreneurs have developed a compelling story of how they’ll test and refine their options in order to get the model nailed down and proven before it’s time to raise Series A funding. This is a significant change resulting from the economy’s impact on the funding community.

As far as specific Web 2.0 trends, folks are adopting their consumer behaviors to their work. I’m seeing large numbers of startups with services for independent contractors and small business, and the services that touch the enterprise have started introducing subscription-based sales models. There is also a fascinating wave of innovation happening around the cloud computing ecosystem.

Do you have any advice for companies looking to gain an edge, or just stay afloat, in the downturn?
Don’t take too long to make decisions. Be fully aware of how many days of cash runway you have in the bank. Put a countdown timer on the wall and race against it to prove your business hypothesis. If what you’re doing isn’t going to help prove out the hypothesis, then perhaps you shouldn’t be doing it.

Any predictions about how the economy will (or won’t) shake out in the coming year?
If I knew, I wouldn’t tell anyone.

How do you think the new political administration will affect the tech industry?
The new political administration is actually *aware* of the tech industry. I believe this will have primarily positive effects as doors become opened, but we should also be aware of the potential downside as previously-ignored issues such as privacy or data ownership to become subject to regulation. Increased government awareness of an industry can easily morph into increased oversight.

What new technologies interest you these days?
Cloud computing, virtualization technologies, and new data architectures are all compelling shiny objects.

Any people you know of who are working on interesting but under-the-radar projects?
Definitely, but I can’t speak about them since those folks are trying to *stay* under the radar. The best way to assure that you hear about interesting projects is to be good at maintaining confidences.

Where and how do you get your news and other information?
Surprisingly, my leading source of news has become Twitter. I follow some incredibly smart and diligent people, and I take full advantage of their tweeting and retweeting news and links in real time. If Twitter is down, I check news feeds such as AP and Reuters through My Yahoo!. I check out the blogosphere separately, using NetVibes.

Do you have favorite communication tools? What makes them work for you?
Email and Twitter on my MacBook Pro. Given the need to weave constant communications and other multitasking through my daily work, I need to take advantage of a full keyboard. Not to mention that asynchronous mechanisms work best on days riddled with meetings.

What was your early career goal? When you were in college, did you think you’d end up doing what you’re doing now?
When I was in college, I thought I’d be a reconstructive surgeon. Somehow this has evolved into becoming a venture capitalist, entrepreneur, and sporadic creative. I’ve always been driven by curiosity and a need to Make.

Who are the people who have influenced you and why?
The first few influencers that come to mind are my mother Josie Herron, my dance teacher and choreographer Carol Abizaid, and my first manager, investor Steve Clearman. Mom was fierce and tireless when she became a single mom – she never gave up or put herself in a position where she couldn’t take care of herself and us. You make your own luck. Carol Abizaid was able to teach me and extend my talent in ways that I didn’t think were possible. There’s a key to turn every lock, and you just have to work to find the right one for each person, for each problem. And Steve Clearman? He cuts to the chase in every situation, without editing for political correctness, and I always had the benefit of his blunt feedback. You can be direct without being judgmental. The lessons from these people are with me every day.

You’re involved with a number of non-profits. How did those relationships come about and what do they mean to you?
After I had to wind down my startup in 2001, I spent some time getting to know the emerging arts community in the Bay Area. This included bartering business services (identity development, marketing, business strategy, web site design) on Craigslist in exchange for art. If you’ve never traded services before, it’s an eye-opening exercise in how to assess the value you can bring to someone else. Though I no longer have the time for a barter practice, I’m still very engaged with the local arts community and the people that support it. It keeps me grounded in the wide world that spins outside of our tech community blinders.

Jennifer Pahlka

I just ran across a great interview with Stephan Spencer over at TechCrunchIT. Stephan is one of our most popular speakers (and one of the nicest!); his session last year got rave reviews and attendees keep coming back, since one of Stephan’s super powers is being up-to-the-moment in this fast-changing and sometimes ethically confusing field. Jeff Widman gets some good insights out of Stephan by asking specifically about the clash between typical enterprise culture and the demands of SEO.

Enterprise and SEO is like cognitive dissonance–SEO is nimble, experimental, dynamic, continuously iterating, never-ending process. A complete anathema to enterprise IT which is project focused, do it and forget it.
There’s also an internal disconnect because SEO crosses IT and marketing. Example: changing from horrible URL’s–super long, no keywords in the URL–to cleaner, shorter URLs is a marketing driven initiative but entirely reliant on IT execution.

This speaks to one of those structural barriers to improvement that is so easy to see (at least from the outside) and yet so hard to fix. I’m often asked how the tracks work at Web 2.0 Expo: do attendees pretty much stay in the track closest to their job function? My answer is the smart ones don’t; getting the most out of the conference usually involves attending around half the sessions outside your obvious home, if only to try on a different way of seeing things for an hour. Early stage start-ups are often forced to cross-train because everyone pitches in; even when they get to the phase where the developers aren’t doing customer support and the designers aren’t ordering the office chairs, there’s so little distance between the various roles that perspectives are easily shared. In contrast, at the enterprise level, success on the Web requires an active dissolution of the boundaries of many functions. I’m reminded of another workshop we’ll be running in April, this one by Alistair Croll and Sean Power, called Watching Websites:

Until recently, no one person in a company knew what the web was up to. Different people watched different parts of the online world: Operators tested its uptime and responsiveness; marketers counted visitors; UI designers worried about how test subjects navigated pages; and market researchers conducted surveys to understand buyer intentions. Today, these once-separate roles are being forced together. Each role has things to teach the others.

When Alistair and Sean proposed this session, we had a lot of trouble sorting out whether it belonged in web operations or marketing. Ultimately, it’ll be held in the room where the other webops talks are happening, but we’re cross listing it with marketing. We hope a bunch of marketers show up.
What other disciplines are ripe for cross-training? Leave a comment and we’ll take it up in a future post.

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