Archive for January, 2009

I’m a travel fiend and fell in love with Dopplr, an online service for smarter travel.

Dopplr helps you make more of your travels by sharing your future trips privately with friends and colleagues. The service then highlights coincidences, for example, telling you that three people you know will be in Tokyo when you will be there too. You can use Dopplr on your personal computer or mobile phone. It links with many popular online calendars and social networks.

I log where I’m going and all of a sudden I know who in my network will be in town. I’ve found it to be a great tool for serendipitous meetings around the country; around the world. Fun!

Late last year the great folks at Dopplr added a groups feature which let us track the various countries that attended Web 2.0 Expo Europe in Berlin.

Pretty, pretty cool.

Well, we’ve established group pages for Web 2.0 Expo San Francisco and if you’re a fan of serendipitous meetings, join our group and represent your home town

:)

There’s also a group for Web 2.0 Summit 2009 and we’ll get one set up for our fall New York show as well.

If you want to learn more about Dopplr and the new stuff they are launching – take a look at their blog.

Happy traveling folks. Hope to see you in San Francisco!

Whitney Michael

Are you awake at night because you aren’t as familiar with Hadoop/Ruby on Rails/ Ajax/security pitfalls as you think you should be?

Is your boss moving up your deadlines without putting any additional resources on the project?

Are you being asked to do more with less?

If you or someone you know is an underappreciated developer, we can help.

Come to Web 2.0 Expo and begin your recovery today. Through February 20, we are offering 20% off the conference program to all developers, engineers, and code monkeys.

Cut and paste code websf09dev in the “discount code” field in registration.

The Development Track at Web 2.0 Expo is for experienced developers who need to stay up to date with the latest tools, frameworks and trends, as well as ways to code smarter, faster and more elegantly.

Topics covered include:

We hope to see you there.

Suzanne Axtell

We’re very glad to have Tenni Theurer, Senior Product Manager in Yahoo!’s Search Distribution group, presenting Coding for Greener Applications: Style Makes a Difference at Web 2.0 Expo San Francisco. Tenni also participates in the company’s Green Coding Initiative.

Her presentation will happen on Friday, April 3 at 11:00 a.m., and it straddles both the Development and Fundamentals tracks.

Tenni was kind enough to take some time from her busy schedule to answer a few of my questions:

Your Web 2.0 Expo presentation is “Coding for Greener Applications.” What motivated you to speak about this particular topic? What would you like attendees to take away from it?
Everyone is doing green these days as people are becoming more aware about the impact of their carbon footprints. I joined Yahoo!’s Green Coding Initiative early last year because I wanted to make an effort towards a greener planet and help fight global warming. The Green Coding Initiative aims to define the meaning of coding efficiently, determine the metrics to measure efficient code, develop the tools that enable developers to code greener, and share our learnings with the world. This was also a natural extension from my previous role as an evangelist for exceptional performance.

The key takeaways from this session are to measure the impact of your applications, to invest in making your code more efficient, and to inspire others to do the same. The technologies to produce clean renewable energy exist, but they are expensive and hard to find. Thus we need to optimize our backend data centers and our applications. In order to do that, we have to measure and measure effectively. Unfortunately, there aren’t industry standards or many tools to gather these important measurements. It’s going to take a lot of smart and creative minds working together to establish these standards, develop the technologies, and design our applications to be more efficient.

Are you seeing any particular Web 2.0 or other tech trends emerging, particularly in response to the slowing economy?
Current technology trends have been around software and social networks. We are just now starting to see more gadgets and every day appliances tied to the web. Microsoft unveiled an internet-enabled coffee maker at CES this year, which allows consumers to enjoy a cup of coffee while getting the weather report, stock ticker and local traffic alerts. I recently received a scale that connects to the Internet. Every time I step on this scale, it measures my weight and uploads the information to an online application where I can set my goals, receive alerts, and view the data in various chart formats. Making data objects accessible from traditional offline devices opens the door for a whole new trend of web-enabled devices.

In response to the slowing economy, companies will also look for more ways to reduce their operating costs. One area they will find the savings is within their data centers’ energy usage and server capacity. Innovations in the past have focused around the processor, but new improvements are moving towards power supply efficiency, memory consumption, virtualization, and data storage.

Does the conference theme, “The Power of Less,” resonate with you in any way?
“The Power of Less” certainly resonates with me. In the case of energy-efficient code, it means using fewer cycles for the same result and reducing carbon emissions at the same time. Determine the parts of an application that is required and eliminate unnecessary code. Not only can this create a “greener application,” it can also significantly improve performance for your users.

How do you think the new political administration will affect the tech industry?
I think the new administration will have a positive impact on the tech industry. It’s great to see the government taking advantage of technology, especially during this past election year. All the major candidates used social networks such as Facebook and MySpace to reach out to voters and inform supporters about events, activities, and issues. It also gives our elected officials a chance to communicate and have a dialogue with the people they represent. We watched with a sense of amazement when change.gov redirected to whitehouse.gov, a site fully equipped with a blog, search capabilities, and even an RSS feed! The tech savvy Obama administration certainly increases awareness of the technology sector and the important role that it plays.

Any emerging technologies out there piquing your interest?
Cloud computing offers some really interesting ideas and opportunities. As cloud computing matures, companies no longer have to buy the hardware and space to store their data. It’s infinitely scaleable and paying for usage offers the flexibility to meet changing demands and conditions, especially through factors such as seasonality ties and corporate downsizings.  

Where do you get your news and other information?
I get almost all my news and information from online resources. Among the tech sites are Techmeme, Techcrunch, O’Reilly Radar, Slashdot, and Ajaxian. I keep up with the daily news by reading the Wall Street Journal, CNN, BBC, and receiving aggregated headlines from Google News. I occasionally browse the San Jose Mercury for local news and follow a number of blogs from industry experts as well as current and former colleagues. Finally, I’m a huge fan of Wikipedia.

What are you favorite communication tools?
I bought the first generation iPhone the day it came out to analyze its performance characteristics and write a blog about our findings. It soon became one of my favorite gadgets, especially for communication and staying connected. I was never a big fan of SMS with any of my previous phones. It took too long to type and the auto-text often left me sending messages with “of” instead of “me” or “find” instead of “fine.” I also didn’t have a data package with earlier phones so I couldn’t check email or browse the web. With the iPhone, I found that I was sending more short messages and checking email almost religiously. I’m also a big fan of Skype, Facebook, LinkedIn, and of course the good old-fashioned telephone.

How did you get where you are today?
I grew up within the close proximity of Silicon Valley during the high tech boom. My father was the owner of a small business, and I watched my father adjust his business to reflect the ever changing tides of technology fads and needs. I remember making frequent visits to Fry’s Electronics in its early days when it was just one small warehouse in Sunnyvale, CA. I learned early on that business models have to constantly evolve and adapt in order to survive the competitive landscape.

Growing up with an early exposure to business and technology significantly increased my interest in both of these areas. I obtained a Bachelor’s in Computer Science at UC San Diego to understand the fundamentals and theory of computation in computer systems and subsequently took positions in engineering divisions within the technology industry. In an industry that changes at lightning speed, I find it extremely important to keep up with current trends, new technologies, and emerging business markets.

Did you know you can register for a *free* expo pass?

It gets you access to a bunch of stuff at our event, including networking opportunities… for *free* !

In addition, an Expo Hall Plus pass gives you access to two more sessions, an invitation to our official after-hours event and conference schwag.

We have a special code “websf09blog for our blog readers that gives you $200 off any pricing package or use it to register for a free expo pass. Why not? Come join the Web 2.0 party!

Stay tuned here as we announce more program and activity news available for Expo Hall pass holders :)

Twiistup connects people from technology, entertainment and media. Events feature several startups chosen to ‘showoff’ their products & services to the press, influential bloggers, investors and those interested in learning about what’s hot in tech.  An alternative to traditional networking events, Twiistup mixes it up the unexpected.

If you work in tech, media or entertainment, and are in or around the Los Angeles area, this event is for you. Business deals, connections, jobs, investment discoveries are happening here all set against a fun backdrop that let’s you take your hair down – yes, drinks are included.

Twiistup is a community partner of Web 2.0 Expo and this week they are featuring a contest to win a special conference package. See this video for details!


Twiistup Freebie #3 Provided by TechWeb & O’Reilly Media from Twiistup on Vimeo.

Deadline to enter is noon PT on January 30.

And here are details on the February 12th event in Santa Monica, CA

Showoffs compete for the Fan Favorite and the Judge’s Choice Awards
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Theme: Cyber punk, Blade Runner and SciFi geekery from 1982
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Downtempo music by OM Records
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Robots, holograms and other geek candy
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Open bar and food
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Press, bloggers, investors, founders, technologists and media
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Business and job opportunities
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Cigar twiisters
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Games
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Innovation and inspiration

Join the Twiistup Facebook group and get direct updates from them.

The Web 2.0 Expo gang would like to wish everyone a happy and fruitful Year of the Ox! We might be experiencing some tough times right now but consider this:

According to the Chinese Zodiac, the Year of 2009 is the Year of the Ox.

The Ox, or the Buffalo sign symbolizes prosperity through fortitude and hard work. Those born under the influence of the Ox or Buffalo are fortunate to be stable and persevering. The typical Ox is a tolerant person with strong character. Not many people could equal the resolution and fearlessness that the Ox exhibits when deciding to accomplish a task. Ox people work hard without complaints at work or at home. They know that they will succeed through hard work and sustained efforts, and do not believe in get-rich-quick schemes.

With hard work and sustained efforts, it’ll be a great year!


Jennifer Pahlka

Most of what I write here, I write with Web 2.0 Expo attendees in mind. A big part of my job is developing content and programs for our attendees, hoping to be in tune enough with this industry and community to help make something worth coming to. But I spend a fair amount of my time working with our exhibitors and sponsors as well, and I’m always on the lookout for ways to include them in the event that brings them value without creeping the attendees out. In fact, I work for two audiences of marketers: the one in our Marketing & Community track in the conference, and the one building booths and rolling out programs aimed at winning you over while you’re at the show. Both are struggling to find what works as the ground shifts beneath us.

I found myself the target of one particularly effective marketing strategy this weekend. I’m training to run a half marathon through Team In Training, a program that benefits the Leukemia & Lymphoma Society, and we had our send-off meeting this Saturday, the one where they tell you you’re ready, hand you your race day jersey, and wish you good luck. They also remind you to run with electrolytes, gels, a bandana, a stopwatch, a shoe wallet with $20 in it (for hailing a cab, natch!) and about thirty other things that I’ve made it all the way through training without acquiring. Which is why it was handy they held the meeting in a Sports Basement. And handed out 20% off cards to everyone for their shopping convenience. If it sounds a little heavy-handed, it wasn’t, and here’s why: this Sports Basement (and maybe others, I don’t know) featured a large meeting area furnished with old but insanely comfortable couches and overstuffed chairs, a whiteboard, and sideboard for serving food and drinks. We’d all just come from a seven mile run, so the cushy seating was pure heaven. I didn’t question it as I grabbed my coffee and bagel and put my sore feet up on the chair in front of me, but as I sat there it occurred to me that someone had had the forethought to set aside a significant chunk of space (and right near the front of the store, too) for us. Isn’t floor space the most valuable commodity in retail? Especially when you’re catering to every sport under the sun? Whatever their planner’s calculus, it paid off. Not only were 30 well-rested, well-fed runners let loose in the store with shopping lists, but we each felt like much more than a customer, we felt like honored guests of a host who shared our values.

Maybe it’s a small thing, but not as small as it seems. Someone had to decide that Sports Basement was going to be in the community business. Besides the initial decision to set aside the space, whose job is it to furnish it and to coordinate use of it? Who cleans up? These are tasks not often found on marketing job descriptions. And yet over time it’s probably won them more brand loyalty than most of their paid efforts.

As much as I live on the web, most of my work culminates in the creation of temporary IRL spaces, and I can pretty easily mimic this effect strategy at our events. I’m looking forward to working with some of the top brands on the web to create sponsored spaces for you to enjoy at Web 2.0 Expo. Other retailers are doing the same; one I know of is Design Within Reach, which has been hosting Biz Ladies meetups (yes, I’m outing myself as a DesignSponge fan.) Corporations do it too, when they lend meeting space for user groups and interest groups. Creating community on the web, on the other hand, is both easier (no couches needed) and much harder (30,000 members instead of 30 means a lot more clean up, even if the crumbs are digital). You start with the decision to be in the community business. You set aside the space, and find the tools. Then you find it’s more work than you thought, and you hire a community manager. If Micki Krimmel is right, this is when the fun starts:

Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do? She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.

Then you’re really in the community business.

Come hear Micki opine on What Would the Community Manager Do? On Wednesday April 1 at the Web 2.0 Expo.

What an exciting week. It began with the observation of Martin Luther King Jr. Day followed by the  inauguration of our 44th President, Barack Obama. It’s a fitting coincidence that Moya’s recap of Web 2.0 Summit, which took place in November, commencing the day after elections, was brought to my attention.

With several political figures gracing our stage at Summit, including the honorable Al Gore, Arianna Huffington and Gavin Newsom, Moya shares that not only did the sessions at Web 2.0 Summit concentrate on its theme of Web Meets World but in her opinion, the conference was also about how Web meets politics.

I’d like to share some of her sentiments here:

You could say that last week’s Web 2.0 Summit lived handily up to its theme “Web Meets World.” You could also say that although I was present in the audience, never more than five rows back from the stage, I was in a major post-election daze throughout and, well, missed some things. Undeniably through this watery filter, as I sit this week and try to wrap up my thoughts on the event, what’s clearly in focus is that what the Web really met last week at the Summit was Politics. I might even try to tell you that’s the only thing — and the most important thing — it met.

Would you blame me? The day after Obama was elected President of the United States, the top-three trending topics on Twitter (say that three-times-fast!) were, in this order: Prop 8, web2summit, and Obama — and they stayed that way throughout nearly the entire conference.

What follows is my wrap, therefore, of the Web 2.0 Summit 2008: Web Meets Politics.

Click the link above to read the full entry. Thanks for your recap Moya. And for those who were not in attendance, here is the video to Al Gore’s conversation with conference chairs John Battelle and Tim O’Reilly.

Are you a startup that’s looking for some exposure? Have something interesting you’d like to launch on the main stage at Web 2.0 Expo San Francisco?

It’s official – Launch Pad, our startup demo program is back on for the spring!

Submit your startup for a chance to present in front of thousands on the main stage. This is the same VC Edition of Launch Pad that we ran at last year’s Expo. An elite group of venture capitalists judge all submissions and a lucky six companies get five minutes on stage to do a live demo of your product or service.

Startups do not have to be looking for funding but there is a lean toward companies who want will be announcing things new and interesting (best to keep that in mind when submitting).

Fill out this form before Tuesday, February 17.

If you’ve got any specific inquiries, please leave a comment here :)

I’ve been trying to come up with a smart intro to ex-Forrester Research analyst Peter Kim‘s recent blog post, but instead I’ll lead with his extro:

If anything, Web 2.0 can’t be “dead.” We haven’t even gotten there yet.

Read his full article, with a great quote by our conference chair Jennifer Pahlka.

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