Feb 8th, 2008 |
Not in the sense of degree of train wreckage (in fact, I think of Yahoo as a very innovative company whose products I use and love) but in the sense that everyone has an opinion, and everyone wants to weigh in on whether they deserve the position they’re in. What should Yahoo do? The most interesting opinion so far, comes from Erick Schonfeld at TechCrunch. He proposes Yahoo out-open Google.
The only way to fight Google is to use its own weapons against it. Google enters new markets by embracing open standards in areas where it does not currently compete. But when it comes to search and advertising (how it makes money), it is a black box. If Yahoo were to truly open up search, it could rally the efforts of hundreds of thousands of outside developers to take on Google on a hundred thousand different fronts.
Read the rest here.
Well that would certainly make things interesting, wouldn’t it? Schonfeld goes onto to suggest that Microsoft could adopt this strategy post-acquisition. Now that’s like Britney dating the paparazzi. Kind of.
